LAS VEGAS, NV, Jan. 31, 2023 (GLOBE NEWSWIRE) — PSYC Company (OTC Pink Market: PSYC) (“PSYC”, “PSYC Corp” or the “Firm”), father or mother firm to Highlight Media Company (“SMC” or the “wholly owned subsidiary”), a multimedia chief positioned on the intersection the place all issues psychedelics and hashish converge, is happy to offer its shareholders with an outline of latest key company updates together with perception into a few of the prime targets the Firm is outlining for the 12 months forward.

Sacha G. Hebbert Joins the PSYC Board

As of this month, the Firm is proud to have appointed Sacha G. Hebbert to its Board of Administrators alongside PSYC CEO, David Flores and PSYC COO, Michael Berger. Along with her appointment on the Firm’s Board, Ms. Hebbert has additionally been appointed to the place of Chief Model Officer (“CBO”) for PSYC Corp and can proceed to keep up her place as Chief Working Officer of the Firm’s wholly owned subsidiary, Highlight Media Company (“SMC”).

In her added function as CBO of the father or mother firm, Ms. Hebbert will work in shut collaboration with Mr. Flores and Mr. Berger with the continuing growth of PSYC’s model and picture as an evolving publicly traded multimedia chief for the rising psychedelics sector, and with the target of serving to to determine alternatives to strengthen shareholder worth.

Moreover, Ms. Hebbert will proceed to play a pivotal management function with growing and implementing vital methods designed to maximise the worth of the Firm’s present psychedelic-focused media property operated underneath SMC comparable to Psychedelic Highlight and Bonfire.

“My objective is to make sure that Psychedelic Highlight continues to develop in area authority. We’re at the moment ranked excessive amongst the highest 5 psychedelic media shops. By the top of this 12 months, I see us within the primary place. These investing in PSYC might be comfortable to know that Psychedelic Highlight is well-positioned as a tradition shaper and media associate to the complete B2C market. We proceed to faucet into the mainstreaming of psychedelics and entice a considerable and curious viewers to our platform via provocative and informative content material. We’re additionally constructing visitors towards Bonfire, our burgeoning group of psychedelic facilitators and seekers. These two platforms, collectively, create the proper funnel for service and product suppliers and shoppers on this rising market. By the top of subsequent quarter, we should always see a variety of motion on our Bonfire platform as we align with strategic partnerships that broaden concrete income mills.”

Integration of Newly Acquired Media Property

In September of final 12 months, the Firm acquired Technical 420, On The Bids, and Mushroom Shares from Technical420, LLC. Within the months following the acquisition of those media property, the Firm devoted appreciable time to efficiently integrating them into SMC as key income drivers for the Firm.

These efforts, spearheaded by PSYC Chief Working Officer and SMC Chief Income Officer, Michael Berger, have resulted in a gradual enhance in income technology for the Firm, which it claims to be mirrored as such in it’s soon-to-be-published 2022 annual disclosure and financials. Throughout This autumn of 2022, the Firm skilled its strongest income efficiency all through all of 2022, with roughly $60K generated in gross income.

Plans via the primary two quarters of 2023 are to proceed to implement methods which can be primarily targeted on increasing income technology capabilities of each Technical 420 and On The Bids. The Firm contends that within the months following the acquisition, every of those platforms have emerged as major income drivers for the Firm by means of beneficial investor and public relations-focused providers supplied to numerous publicly traded corporations working in thriving industries comparable to hashish and mining and valuable metals and the place many corporations are actively searching for the alternatives to reinforce their publicity throughout the general public markets – a key worth level provided by Technical 420 and On The Bids.

Moreover, within the months forward, the Firm plans to use most of the components which have have pushed the success, from a income technology and shopper satisfaction standpoint, for each Technical 420 and On The Bids over into Mushroom Shares, and notably as public corporations working within the psychedelics sector are anticipated to start to ramp investor consciousness efforts again up all through 2023.

PSYC COO Michael Berger stated, “Over the past quarter, our major targets have been centered round integrating the enterprise items, discovering synergies, and changing into money circulate constructive. Because the completion of the acquisition, our web sites have generated greater than $100,000 of income and have secured roughly $75,000 in equity-based agreements. Though market circumstances are difficult, we now have been in a position to penetrate new verticals in a cost-efficient method. We stay bullish on the hashish and psychedelic industries and consider we now have the property and assets to attain our major targets. Over the following 12 months, we plan to ascertain Highlight Media Corp as a media chief in a number of burgeoning industries and I’m assured in our capability to take action.”

Updates on Bonfire and Psychedelic Finder

Following greater than 5 months of market testing on the present Bonfire platform, the Firm, together with its associate within the undertaking, Digital Acorn, Ltd., has opted to revisit the core fundamentals related to the platform and with the intent of figuring out and growing a more economical operations mannequin for the platform, along with a extra strong and refined monetization technique that might be extra successfully suited to scalability.

The pause on the present iteration of the platform coincides with the resignation of Jack Bunce this month who, over the past a number of months, had overseen the operations of the Bonfire platform.

Within the coming weeks, the Firm will work in collaboration with Digital Acorn to determine and choose a brand new management staff that may give attention to efficiently ushering Bonfire into the following section of redevelopment.

The Firm contends, nonetheless, that it stays cautiously optimistic as to the long run potential of Bonfire citing beneficial knowledge and data it was profitable in gathering all through the market take a look at section that, in accordance with the Firm, displays vital market curiosity in a platform designed with the intent of constructing a group centered round psychedelic integration.

With regard to Psychedelic Finder, the Firm, together with its companions within the undertaking, Nucleus Holding Inc., stay targeted and dedicated to constructing out this platform which might be an internet useful resource aiding these searching for remedy and care suppliers.

The businesses, nonetheless, have agreed to push the official launch of the platform again into later in 2023 as they collectively give attention to elevating extra capital that might be required to carry a few of the intricate particulars proposed for the platform to fruition.

The businesses are intent on bringing to market a platform that goes far past what different, comparable platforms, working on this house at the moment provide.

The Firm plans to proceed to offer updates on the progress of each Bonfire and Psychedelic Finder within the weeks and months forward.

Psychedelic Highlight Continues to Thrive Below a Leaner, Extra Environment friendly Enterprise Mannequin

Coming into 2023, PSYC Administration made the collective resolution to implement numerous strategic updates to the operational construction of Psychedelic Highlight. On the core of those updates, was growing a cheap plan that may proceed to advertise the expansion of the platform, however underneath a leaner, and extra environment friendly enterprise mannequin.

Over the course of 2022, PSYC was profitable in establishing Psychedelic Highlight as a high 5 media platform targeted solely on psychedelics. Based on the Firm, this high 5 rating relies on web site efficiency knowledge and analytics gathered from Google comparable to web page views, website visits, and engagement, amongst different metrics.

The Firm contends that these metrics play a significant function, as is often the case with most media platforms, within the capability to monetize the platform via commercial, sponsorship, and partnership alternatives, and views their present rating as a aggressive benefit in a market that’s changing into more and more aggressive.

Since implementing most of the aforementioned updates to the Psychedelic Highlight enterprise mannequin in the beginning of the brand new 12 months, which incorporates working the platform with a leaner funds, the Firm claims that the metrics tied to its web site efficiency haven’t dropped off and actually, the platform continues to carry regular amongst its high rivals and is even demonstrating progress in vital areas comparable to natural search. This, in accordance with the Firm, may be considered as an indication of the success in a few of the strategic and hyper-focused progress initiatives Psychedelic Highlight Director of Advertising and marketing, Maria Holyanova, has lately applied.

The Firm plans to proceed prioritizing the expansion of Psychedelic Highlight all through 2023, and whereas it can’t provide any ensures, the Firm stays dedicated and extremely optimistic in its goal of creating it because the primary media platform for the rising sector of psychedelics in essentially the most cheap timeframe doable.

Closing Feedback from PSYC CEO, David Flores

“In 2022, we witnessed the end result of a lot of the onerous work we had been targeted on over the earlier two years when it comes to growing PSYC right into a formidable multimedia chief for psychedelics and different forward-thinking industries comparable to hashish. We managed to develop Psychedelic Highlight right into a high 5 media platform for the rising sector of psychedelics, and we introduced in new media property that along with offering us with very beneficial components of diversification, have additionally created a gradual, and much-needed income stream for us.

The target right here in 2023 is to take what we efficiently achieved final 12 months and broaden on it. Cracking the highest 5 as a psychedelic’s media platform is an excellent accomplishment, however make no mistake about it, we aspire to be primary. Bringing in property which can be income producing is, for my part, an enormous step ahead for us, however some income doesn’t equate to a viable path to profitability, so we’re laser targeted on producing much more income.

From my perspective, all of those are crucial fundamentals that we’re meticulously shifting into place as a part of what we view as a a lot larger goal for PSYC. They’re additionally lending to our capability to have actual and really critical conversations associated to potential value-driven partnership alternatives and even capital funding alternatives that we merely couldn’t have in years previous.

Buying what continues to be, for my part, the perfect ticker image for a publicly traded firm working within the psychedelics sector (PSYC), was executed so with the intention of growing PSYC into one thing way more than simply one other multimedia firm working within the psychedelics house. It was executed with the intention of constructing PSYC into the multimedia firm for psychedelics. And as we method the 3-year mark of the graduation of this journey, this intention, from my perspective, and based mostly on the basics we now have put into place, stays as attainable as ever.

There are nonetheless many challenges that lie forward for us with a purpose to earn the belief and credibility throughout the public markets that we consider is critical to drive and ship most shareholder worth. However what I can guarantee you is that I, together with the newly shaped board of administrators and the extremely proficient and devoted administration staff we now have assembled for the Firm, are working tirelessly each day to develop options which can be aimed particularly at overcoming these challenges in essentially the most cheap method and timeframe doable.

Thanks to all of the PSYC shareholders who proceed to face alongside us on this journey. We see you. We hear you, and we’re dedicated to doing all the things we are able to to return the worth again to you that we consider you deserve.

About PSYC Company (OTC Pink Market: PSYC)

At PSYC Company we’re integrating media, creativity, and expertise to develop and deploy thought-provoking concepts and options which can be fostering and reworking the method to a few of society’s most urgent issues.

PSYC has expressed its intent and dedication to positioning itself on the forefront of the psychedelic revolution and as a useful resource heart for locating and understanding the most recent analysis and enterprise alternatives surrounding psychedelic impressed medicines. Together with the FDA’s extra open-minded method to psychedelic medicines, and as a number of main U.S. cities proceed to approve the decriminalization of psilocybin, we consider traders are speculating that the psychedelic growth may very well be larger than that of hashish. PSYC is your supply for present funding associated information particular to psychedelic medicines and cutting-edge analysis bettering general well being, shifting this sector into the mainstream.

We’re devoted to a forward-thinking method that embraces groundbreaking new expertise and improvements and thru the imaginative and prescient of enterprise growth we intend to proceed to evolve into these unchartered territories because the trade leaders of the long run.

About Highlight Media Company

Highlight Media Company (“SMC”) ( is a Nevada Company and is a privately held wholly owned subsidiary of PSYC that was integrated on February 8, 2022. At current time, SMC operates as a multimedia service firm for the medicinal psychedelic trade via Psychedelic Highlight along with the growing community-based platform, Bonfire (f/ok/a “PsycheDev”). Nevertheless, administration intends, however can’t assure the success or profitability, that the marketing strategy for SMC is to probably broaden past the medicinal psychedelic trade by means of different multimedia-related alternatives inside different niche-style industries like hashish, well being and wellness, and sports activities such that SMC could make use of the viewers it’s establishing, throughout its platforms for cross-promotional alternatives and with the intent of growing a community of interconnected media-focused platforms.

Ahead-Wanting Statements Disclaimer:

This press launch accommodates forward-looking statements throughout the which means of Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Change Act of 1934, as amended. In some instances, you possibly can determine forward-looking statements by the next phrases: “anticipate,” “consider,” “proceed,” “may,” “estimate,” “anticipate,” “intend,” “could,” “ongoing,” “plan,” “potential,” “predict,” “undertaking,” “ought to,” “will,” “would,” or the adverse of those phrases or different comparable terminology, though not all forward-looking statements include these phrases. Ahead-looking statements aren’t a assure of future efficiency or outcomes and won’t essentially be correct indications of the instances at, or by, which such efficiency or outcomes might be achieved. Ahead-looking statements are based mostly on info accessible on the time the statements are made and contain identified and unknown dangers, uncertainty and different elements, together with the impact of COVID-19 and the success of the present vaccine distribution, the adversarial impact of the Omicron variant, which will trigger our outcomes, ranges of exercise, efficiency or achievements to be materially totally different from the data expressed or implied by the forward-looking statements on this press launch. This press launch must be thought of in gentle of all filings of the Firm which can be disclosed on the OTC web site and isn’t integrated by reference into such experiences.

Disclaimer: PSYC Company doesn’t in any means encourage or condone the use, buy, sale or switch of any unlawful substances, nor can we encourage or condone partaking in any illegal actions. We help a hurt discount method for the aim of training and selling particular person and public security. In case you are selecting to make use of psychedelic substances, please achieve this responsibly.

Company Contact:

PSYC Company (PSYC)

(702) 239-1919

[email protected]


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